- Coupons, Inc. and Simmons Market Research showed that the number of Americans using online coupons grew from 26 million to 36 million from 2005 to 2008 (with almost half of those users age 22-44).
- Scarborough Research study revealed that internet coupon use increased 83 percent from 2005 to 2008 (and 11 percent of U.S. households were using them).
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